Mindgenuity

Mindgenuity helps large organisations improve their workplace culture, leadership and performance. In a corporate market full of similar-looking brands, they needed an identity that stood out, and a website that sparked curiosity rather than simply presenting information.

The homepage takes visitors through stages of self-awareness and aspiration around leadership, introducing Mindgenuity’s services as part of that journey. The minimal logo is built around the idea of cycles, which runs through many areas of their work, and a vibrant orange gives the brand a confident, distinctive presence among more traditional competitors.