Sugar Coated

Sugar Coated is a vegan sugar wax brand. The logo brings together the product itself, wax, with the idea of being coated, while deliberately avoiding the earthy, natural look many vegan brands rely on.

We chose a vivid pink as the brand colour. It grabs attention, places Sugar Coated alongside modern cosmetics brands, and helps it appeal to customers who aren’t specifically looking for vegan products, widening its potential audience.