The Leader's Ship

The Leader’s Ship is a podcast about improving leadership and performance within organisations. Taking inspiration from the name and its theme of reaching new heights in business, we developed a rocket as the central symbol, representing progress, ambition and success.

The rocket is drawn in a node-like style, reflecting the idea of connection that runs through the podcast’s subject matter. Instead of a predictable corporate palette, we chose a pink and orange gradient that stands out from typical business branding and reflects the podcast’s forward-thinking approach.