Zing!

Zing! Sweet Treats is a dessert shop with a fun, colourful personality. The brief was a playful, bold identity with a multi-colour theme.

We started with the typography, using handwritten lettering of varying heights to capture the brand’s lively, spontaneous feel. The palette pairs three bright colours with a rich dark brown inspired by chocolate and coffee, balancing the energy of the brights with a sense of warmth and indulgence.