Graphic design is one of those things that you may not think about often, but it’s actually everywhere. From the ads you see around towns and cities to the packaging of your favourite products, design is a huge part of our lives. This post aims to explore the reasons why graphic design is important for any business and in what ways you can benefit by utilising it within your branding, and printed and digital marketing.
What is Graphic Design?
Graphic design is the process of creating visual content to communicate messages. Graphic designers use a combination of typography, colour, and imagery to craft visuals that tell a story or convey a message about your brand.
Designers often work with clients to understand their needs and develop concepts that meet their objectives. They may also be responsible for creating brand guidelines, designing marketing materials, and crafting user interfaces.
First Impressions
First impressions are everything. And without making a great first impression, customers are unlikely to give you their time and look deeper into your products or services, let alone remember you. A graphic designer can help to make sure that your business has the right visual appeal to draw in customers rather than turn them away, and give them a reason to continue exploring your business.
Visual Identity
A strong brand stands out from competitors, conveys a consistent message, and communicates the company's desired image. When people hear about your company they’ll be able to know what you sell and how you can help their lives.
The image of your business should be consistent and unique. You should not try to imitate a competitor's brand; instead, make sure that your design is something that sets you apart from the crowd. A graphic designer can create an identity that does just this, creating harmony between logos, colours, typography and supporting images or patterns. This visual identity can then be used across the entirety of your business; on your website, products, marketing material, business cards, social media and anywhere that you provide information.
Promotion & Sales
Graphic design helps to promote your business and makes it easier for customers to remember the products and services you provide. A brand logo is often the first thing customers see when visiting your website. And having a professional logo and supporting visual assets and content increases your chances of getting seen and remembered.
Designers can create an array of digital and printed media to help promote your products and services, giving you the assets your business requires to thrive in your locality and within the digital space. These well-designed assets can increase the exposure and visibility of your business, resulting in increased traffic to your site and ultimately increased sales when used within your marketing. When potential customers are directed toward your site, you have a greater chance of selling your product or service.
Transferable Skills
Designers often learn a multitude of new skills and techniques as they go along. Many of these skills are transferable, meaning that they can be applied to other fields. There are often requirements of a project that you may not consider or be prepared for, but a good graphic designer can be resourceful and pull together their vast skill-set to solve creative problems and add real value.
Summary
In summary, graphic design is something that every business needs to survive and thrive. From a logo to stationery, printed promotional material and digital assets, the use can benefit every part of a business's customer-facing image.
For small businesses though, it can sometimes be difficult to address every area that's needed to communicate well and look visually appealing, within budget. That's where a truly resourceful, committed and passionate designer comes into play. Using Envy Co for your design requirements will ensure that you have someone on your side that is willing to not only complete required tasks but seek to improve additional aspects of the project along the way - providing as much value as possible.
If you think this service would benefit you, get in touch with us today for a free consultation. If you're looking specifically for a graphic designer local to you, take a look at this directory of graphic design experts from around the world.