Following a name change, AKF Contractors required a new logo and supporting printed material to reflect the quality and feel of their business. The main goal was to create an updated, modern look with a focus on trustworthiness and affordability. As AKF Contractors deal with domestic, commercial and industrial electrical installations, it was also important to incorporate a familiar reference to electricity so that potential clients instantly understand what type of contractor they are. To achieve the desired result, the logo design concept was based around the combination of an electrical bolt and a checkmark - together, these elements reference what they do and the core aspects of quality and trust in their workmanship. The orange/yellow gradient colour is often associated with electricians, and in this case, we found that no close competitors particularly owned this colour. This presented a great opportunity to show off consistent, clean and modern branding to establish their business even more so in the local area.
In this project, it was important to the client that all contact points maintained the same level of professionalism. To achieve this we provided a range of branded material, both digital and printed, that they could use to bring everything together - this included branded business cards, presentation folders, letterheads and sticker sheets which will be used for circuit boards and equipment.