Mindgenuity, a workplace culture and leadership development business committed to improving performance and work environments in large organizations, embarked on an exciting project for logo and web design. Operating within the corporate world, it was essential to avoid blending into the sea of typical corporate branding. In fact, the project's objective went beyond mere visibility; it aimed to create intrigue and inspire visitors by offering more than just information and metrics.
The Mindgenuity homepage was thoughtfully designed to take users on a captivating journey, guiding them through stages of self-awareness and aspiration related to leadership. This dynamic approach allowed for the delivery of solutions and information in a compelling manner. Meanwhile, the minimalist logo design incorporated elements of cycles, which held significant relevance to the various facets of the business and its subject matter. To set Mindgenuity apart from competitors and establish a strong visual draw, a vibrant orange was used as the primary brand colour.
The logo and web design for Mindgenuity navigated the corporate landscape, leaving a lasting impression on visitors. By blending minimalist aesthetics, relevant symbolism, and a visually engaging accent colour, the brand successfully differentiated itself while staying true to its mission of improving workplace culture and leadership development. The result is a distinct and inspiring digital experience that sets Mindgenuity apart as a trusted partner in enhancing performance and fostering positive work environments within large organizations.