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Logo and web design for Mindgenuity, a workplace culture and leadership development business that strives for better performance and work environments for large organisations. Being in the corporate world, it was important in this project not to get lost in the sea of typical corporate branding. In fact, the goal of this project was not only to stand out, but also to create intrigue and inspire visitors, as opposed to just displaying information and metrics. The Mindgenuity homepage was created to be more of a journey, taking users through steps of thoughts and aspirations related to being a leader and delivering solutions and information in a dynamic way. The minimalist logo was designed to incorporate an element of cycles which was very relevant to several aspects of the business and subject, and also used a vibrant colour to differentiate from competitors and have a strong visual draw to guide users through the website.
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