SLIK Motorcycles sought a website and logo design that embodied simplicity and modernity. The client's vision was to have a logo that resembled a slick tire, perfectly complementing their brand name. The end result was a design comprising of two minimalistic forms that give a sense of perspective. To add vibrancy and visual impact, a striking bright yellow was incorporated to create a captivating contrast against the monochrome colour palette, further enhancing the overall brand aesthetic.
Building upon the minimalist theme, the website extends the design language established by the logo. The use of yellow strategically breaks up different sections, serving as a visual guide for users as they navigate through the site. This intentional incorporation of colour helps to create a visually engaging experience, ensuring that key information is highlighted and accessible to visitors.
By embracing simplicity and utilising the boldness of yellow accents, both the logo and website design for SLIK Motorcycles effectively captures the essence of their brand. The cohesive and visually appealing elements work together to convey a sense of modernity and style, reflecting the unique and forward-thinking nature of the company.