Sugar Coated

Rebrand concept for Sugar Coated, a vegan sugar wax brand. The idea behind the logo design was to combine the primary product (wax) with a form that implies being coated. The use of the vivid pink brand colour serves firstly as a way to catch customers' eyes, but also to be more in-fitting with current cosmetic products. This approach would both differentiate from the vast amount of new vegan products that use a more cliche natural appearance, and capture customers who currently don't specifically shop for vegan products.