Sugar Coated is a vibrant and innovative vegan sugar wax brand. Our aim with this branding was to design a logo that merged the core product, wax, with the concept of being coated, while also setting the brand apart from the cliché natural aesthetics often associated with vegan products.
In our creative exploration, we combined these elements, resulting in a visually captivating logo that embodies the essence of Sugar Coated. The use of vivid pink as the brand colour was a deliberate choice, serving multiple purposes. Firstly, it immediately grabs the customers' attention, drawing them into the world of Sugar Coated. Secondly, it aligns the brand with the contemporary cosmetic industry, ensuring a modern and appealing aesthetic. By breaking away from the typical natural appearances seen in vegan products, Sugar Coated establishes a unique identity that differentiates it from the crowd.
The bold pink hue not only adds a splash of vibrancy to the visual identity but also serves as a strategic tool to attract customers who may not actively seek out vegan products. By embracing a more unconventional approach, Sugar Coated appeals to a broader audience and opens doors to new customers who may be enticed by the brand's distinct and eye-catching presence.